An article by Matt Strain, the director of mobile acquisitions for AVG Technologies, in the Guardian states, “App developers… will design a single experience that will stretch across any internet connected terminals.” We believe that the trend of cloud-based, cross-platform applications will continue into virtual reality. Today, mobile and virtual reality applications have remained on separate platforms. Even the most popular Android app store, Google Play, has created a separate Daydream store to host their VR apps. This article will explore our thoughts for the future of VR apps and the incorporation of these applications as an important screen for companies and developers to consider for marketing and reaching their customers.
When mobile app development first began at the end of the twentieth century, these applications were focused around small arcade games like Snake, and functional applications like calculators, calendars, and alarms. To drive the sale of devices, manufacturers of these phones began to increase the development of more complex and detailed applications. This increased the attractiveness of their devices and created an industry, and a cycle of development, for not only better and higher performing hardware, but also for high quality apps.
Today, the most popular applications are accessible on both mobile as well as on a browser. Some apps that immediately come to mind are banking apps, social media, and several popular games like FarmVille. Even traditional native computer applications, like Word, have moved to cloud-based solutions and mobile applications. This ease of access has increased the usage of these applications as well as raised consumer expectations about what should be possible when it comes to accessibility of content. Thus far, virtual reality applications have not been as connected to other screens the way that mobile apps have. A few exceptions are video sharing applications like Netflix and YouTube which provides the largest use case for VR today.
The current trend within VR content creation today mimics the development of mobile apps in the 1990’s. Virtual reality hardware companies are pushing for the development of content to “one-up” their competitors and capture market share within this burgeoning new market. In the future, these cross-platform applications will be the norm for users of VR and help to gain greater adoption within the general population and spark mainstream adoption.
Leopoly prides itself on looking toward the future and in developing applications that can be used cross-platform. Our software solutions are available for multi-user compatibility on the browser, your mobile phone, as well as virtual and augmented reality, connecting all of the screens seamlessly!
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